Lightning Email Template vs Classic Email Template

The email campaign formulation within Salesforce can be impacted by picking Lightning Email Templates or Classic Email Templates as the invariable connection between the two is a primary concern. Amongst all these options, the best one comes down to the chosen feature and merit that suits different users.

FeatureLightning Email TemplateClassic Email Template
InterfaceDesigned for the Lightning Experience interface, offering a modern and user-friendly design.Provides a familiar interface for Salesforce Classic users, ensuring trust and convenience
Dynamic ContentSupports dynamic content insertion for personalized emails based on recipient data in Salesforce.Offers basic customization options for personalizing emails with merge fields and basic formatting.
Integration with ComponentsIntegrates seamlessly with Lightning Components, allowing for interactive elements like buttons and links within emails.Does not integrate with Lightning Components but provides basic functionality for email customization.
Editing CapabilitiesFeatures a drag-and-drop interface for easy customization of layouts, features, and formatting, suitable for users without advanced coding skills.Offers simple setup and operation, designed for users with rudimentary tech skills.
Responsive DesignThe mobile-optimized design ensures proper rendering on various devices, enhancing readability and user experience.The mobile-optimized design ensures proper rendering on various devices, enhancing readability and user experience.
Template LibraryProvides a diverse library of templates catering to various use cases, promoting efficiency and inspiration.Offers a selection of templates covering basic needs, serving as a reference for users seeking inspiration.
CustomizationEnables advanced customization with dynamic content insertion and integration with Lightning Components.Allows basic customization using merge fields and basic formatting, suitable for personalizing messages.
CompatibilityIntegrates seamlessly with Lightning Experience, ensuring compatibility with modern Salesforce features.Complies with Salesforce Classic characteristics, ensuring compatibility for users yet to transition to Lightning Experience.