What is CRM
CRM stands for customer relationship management, or the process of managing interactions with existing and prospective customers during the sales process. Any strategy or approach that uses data to build, improve and manage customer relationships can fall under the description of ‘CRM,’ but the term is most commonly used in reference to CRM software or technology.
What does a CRM system do?
In short, CRM (Customer Relationship Management) systems serve as a hub for organizing and making sense of valuable audience data and insights, providing all the tools needed to collect and manage information about people who are important to your business.
For example, CRM can:
- Help sales reps quickly see past interactions and purchases before making a phone call.
- Provide support teams with the background and contact information needed to provide great customer service.
- Give marketers access to details that will help them target their campaigns.
